THEORY
BRAND SLOGAN
JUST THE WAY YOU ARE
You shine the most when you are... YOU
The slogan contains our goal and desire to help you discover your most attractive face.
BRAND CONCEPT
We are all different and special in various ways.
HALF MOON EYES resembles woman with her own attractive features.
We help to bring out the natural glow of faces by recognizing their beauty.
HALF MOON EYES’ core value is focused on discovering each women’s own unique beauty.
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